The Streamr
One streaming app to rule them all
The Problem
Users juggle multiple streaming subscriptions across Netflix, Hulu, Disney+, and more—spending valuable time searching across apps, losing track of subscriptions, and struggling with complex cancellation processes.
The Solution
A unified streaming management platform where users can discover content across all their services, track subscription costs in one dashboard, and easily manage or cancel subscriptions.
Impact & Results
Role
Sole UX Designer
Focus
Streaming Management Platform
Methods
User Research, Iterative Testing, Prototyping
Scope
Concept Development, Research, Wireframing, Prototyping
Timeline
Summer 2022
Key Research Insights
Content Discovery Chaos
Managing multiple streaming apps is painful for users. People spend significant time scrolling through multiple apps to find what they're looking for.
"Affinity mapping revealed content discovery as a top pain point across all user interviews."
Design Response:
Unified search across all platforms with personalized recommendations
Subscription Overload
With so many apps, users lose track of what they're subscribed to and end up overpaying without realizing it.
"Users wanted total subscription cost visibility—a high-impact, expected feature in our prioritization matrix."
Design Response:
Subscription dashboard showing all services and total monthly cost
Cancellation Complexity
Canceling subscriptions is tedious. Users want an easier, more transparent way to cancel services they no longer use.
"Easy subscription cancellation ranked as a must-have in user research findings."
Design Response:
One-click cancellation directly from the subscription management screen
Testing & Iteration
I conducted iterative usability testing throughout the design process, using insights to refine the solution.
Prioritization Through Research
Feature prioritization matrix revealed which features had highest user impact vs. unexpected discoveries, helping focus development efforts.
Data-driven feature prioritization
Concepts Not Pursued
Users didn't need content segregated by platform—they preferred a unified view. Genre-based search was also less useful than expected, so I deprioritized it.
User feedback shaped final direction
Interface Refinements
Profile button placement and search highlighting were more important than anticipated. Testing feedback led to improved accessibility and usability.
Iterative testing improved usability
High-Fidelity Prototype
The final wireframes showcase The Streamr's complete user interface, from authentication to content discovery and subscription management.
Core user flows: Sign-in authentication, content details with cast information, subscription cost management showing total monthly expenses ($43.96), and profile management interface (Click to expand)
Content discovery and management: Home page with personalized content sections, subscription cancellation flow, search functionality with keyboard interface, and search results with visual content grid (Click to expand)
Interactive Prototype
Experience the complete user journey through The Streamr's interface, from sign-in to content discovery and subscription management.